Tag Archives: Advertising Story

Subtext: The Story Within the Story

nunsrubbercement92Every story has a subtext–a story within the story. Sometimes there are several, and often subtext reveals more than the story itself. How do we know? The details give us hints and our imaginations fill in the rest.

Want an example? Follow the link and ask yourself–how the good sisters know what they know about which way a penis should point? What other layers of story are implied by this clever bit of advertising?

http://adland.tv/commercials/rubber-cement-nuns-and-statue-1992-090-uk

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Filed under Advertising Story, Funny story, Sales Stories, stories, Uncategorized, Why Stories?